Ezgi İlhan | User experience design | Best Researcher Award

Dr. Ezgi İlhan | User experience design | Best Researcher Award

Dr. Ezgi Ilhan is an accomplished academic and designer specializing in industrial design, user experience, and gamification. Born in Ankara in 1985, she has cultivated a rich academic and professional career blending design, technology, and research. Currently serving as Assistant Professor at Gazi University, Ankara, she teaches diverse design courses while actively engaging in innovative research. Dr. Ilhan holds a PhD in Industrial Design from Gazi University, an MSc in Game Technologies from Middle East Technical University (METU), and extensive international exposure through Erasmus at Universidad de Valladolid, Spain. With professional experience spanning product design, game design, and user experience, her work focuses on integrating eye-tracking technologies, usability studies, and human-computer interaction. Dr. Ilhan has published extensively in international journals, presented at global conferences, and earned multiple awards, including the European Product Design Award. Fluent in English, with working knowledge of Spanish and German, she exemplifies multidisciplinary expertise in design innovation.

Profile

🎓 Education

Dr. Ezgi Ilhan pursued diverse academic training blending design, technology, and user experience. She earned her PhD in Industrial Design from Gazi University (2015-2021), achieving a remarkable GPA of 3.98/4. Earlier, she completed her MSc in Game Technologies at Middle East Technical University (METU), Ankara (2012-2015), with a GPA of 3.79/4. Her bachelor’s degree in Industrial Design was also from METU (2006-2009), where she transferred successfully from the City and Regional Planning program (2003-2006). As part of Erasmus, she studied Industrial Design Technical Engineering at Universidad de Valladolid, Spain, achieving 9.5/10. Dr. Ilhan’s strong educational foundation began at Dr. Binnaz-Rıdvan Ege Anatolian High School, Ankara, where she excelled in Mathematics-Science (4.98/5). Her academic journey reflects a consistent record of excellence, with multiple high honors and honors at METU, preparing her for interdisciplinary research integrating design, technology, human-computer interaction, and gamification.

🧪 Experience

Dr. Ezgi Ilhan’s professional career spans academia, industry, and research. Since September 2022, she has been an Assistant Professor at Gazi University, Ankara, teaching courses such as Computer-Aided Design, Product Design, and Competition-Oriented Design. She also holds part-time teaching roles at METU, TOBB ETU, and previously at Ostim Technical University. At Atılım University, she progressed from Research Assistant (2014–2021) to Assistant Professor (2022), teaching a wide range of design courses and managing administrative duties. In industry, she worked as a Game Designer at Pixofun (2011–2013), developing gamified applications, simulations, and game-based education programs. Earlier, she served as a Product Designer at Journey (2009–2011), overseeing production stages, cost analysis, and design guidance. Her experience also includes internships and student assistant roles in graphic design and industrial design at METU and Vestel. This diverse experience supports her expertise in blending academic theory with practical design and user experience innovation.

🏅 Awards and Honors

Dr. Ezgi Ilhan has received multiple awards recognizing her excellence in design and academia. Internationally, she won the European Product Design Award MECON (2021) for Office Equipment/Furnishings/Modules and secured a Silver Winner position at the Muse Design Awards MECON (2021) in Furniture/Office Furniture. During her academic journey, she earned METU High Honor and Honor Student distinctions across multiple semesters. She holds various certificates, including the De Gruyter Training Certificate (2019), Industrial Technology Design Certificate (2010), Spanish Course Completion Certificate (2009), and several certifications in human resources management and computer modeling. Dr. Ilhan has also participated in prestigious events such as the Game Developers Conference (GDC) Europe, Global Game Jam Jury, Paris Fashion Week, and numerous international conferences. These accolades highlight her continuous professional development, global engagement, and excellence in design, research, and teaching.

🔬 Research Focus

Dr. Ezgi Ilhan’s research interests lie at the intersection of industrial design, human-computer interaction, user experience, and gamification. Her work emphasizes the integration of eye-tracking technologies to inform design decisions, enhance usability, and improve user interaction with products and digital interfaces. She has explored topics such as mobile app gamification for improving sleep behaviors, aesthetic evaluation using eye-tracking, usability evaluation in gaming environments, and technology-driven design methodologies. With numerous publications in high-impact journals such as International Journal of Human-Computer Studies, Multimedia Tools and Applications, Entertainment Computing, and Displays, her research contributes valuable insights into technology-supported design processes. She actively presents her work at international conferences, addressing global audiences on cutting-edge design approaches. Her multidisciplinary approach bridges technology, psychology, and design, aiming to create more intuitive, user-centered products and digital experiences that foster engagement, functionality, and satisfaction.

✅ Conclusion

Dr. Ezgi Ilhan is a distinguished scholar whose multidisciplinary expertise in industrial design, user experience, and gamification, supported by extensive academic excellence, innovative research, global awards, and diverse professional experience, establishes her as a leading figure advancing human-centered design and technology-driven innovation.

Publications

Gokhan Yildirim | Marketing analytics | Best Researcher Award

Dr. Gokhan Yildirim | Marketing analytics | Best Researcher Award

Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, specializing in marketing analytics and return on investment. His expertise spans digital marketing, long-term marketing effectiveness, and customer mindset metrics. With a strong foundation in applied time series econometrics and machine learning, he has made significant contributions to the field of marketing science. Yildirim has held academic positions at Lancaster University and has been a visiting researcher at Tilburg University. His research has been widely published in top-tier journals, influencing both academia and industry.

Profile

Education 🎓

Gokhan Yildirim earned his PhD in Business Administration and Quantitative Methods from Universidad Carlos III de Madrid (UC3M) in 2012, with a dissertation on marketing dynamics. His academic journey began with a BA in Business Administration (1999–2003) and an MSc in Quantitative Methods (2003–2006) from Marmara University, Istanbul. He also conducted research as a visiting scholar at Tilburg University, Netherlands, further strengthening his expertise in marketing analytics and econometrics.

Experience 👨‍🏫

Yildirim has been an Associate Professor of Marketing at Imperial College Business School since 2019, following his tenure as an Assistant Professor from 2016 to 2019. Before that, he was an Assistant Professor of Marketing Analytics at Lancaster University (2012–2016). His industry collaborations focus on marketing resource allocation, customer analytics, and data-driven decision-making. His research integrates econometric modeling and machine learning to optimize marketing strategies and enhance business performance.

Research Interests 🔬

Yildirim’s research centers on return on marketing investment, digital marketing effectiveness, and customer mindset metrics. He applies advanced econometric and machine learning techniques to analyze marketing resource allocation and long-term advertising impacts. His work explores how marketing strategies influence consumer behavior and business growth, contributing to both academic literature and real-world marketing practices

Awards & Recognitions 🏅

Yildirim has received several prestigious awards, including the 2017–2018 Gary Lilien ISMS-MSI-EMAC Practice Prize for his work on multichannel marketing at L’Occitane. He has also secured multiple research grants, such as the Wharton Customer Analytics Initiative (2015–2016) and the Spanish Ministry of Science and Innovation grants (2012–2018). His contributions have been recognized through funding from AiMark and other leading research bodies, further cementing his influence in marketing analytics.

Publications 📚

Myoung-Jin Chae | Digital Marketing | Best Researcher Award

Dr. Myoung-Jin Chae | Digital Marketing | Best Researcher Award

Myoung-Jin Chae is an Assistant Professor of Marketing at Soonchunhyang University, Korea. Previously, he was an Assistant Professor at Lingnan University, Hong Kong. His expertise spans digital marketing, AI-driven consumer engagement, and sustainable consumption. He holds a Ph.D. in Management (Marketing) from Georgia Institute of Technology, an M.A. in Statistics from Columbia University, and dual B.S./B.B.A. degrees from Korea University. His research focuses on advertising, corporate social responsibility, and social justice in marketing. Dr. Chae has published extensively in high-impact journals such as the Journal of Business Research and Journal of Interactive Marketing. His contributions have earned recognition, including a Marketing Science Institute Research Grant and a Best Paper Award at the Summer AMA Conference. Beyond academia, he serves on editorial boards and reviews for top marketing journals.

Profile

Education 🎓

Dr. Myoung-Jin Chae earned his Ph.D. in Management (Marketing) from Georgia Institute of Technology’s Scheller College of Business in 2018, where he researched advertising context management. His dissertation was supervised by Dr. Omar Rodriguez-Vila, alongside a distinguished committee. Prior to his doctorate, he obtained an M.A. in Statistics from Columbia University, equipping him with strong analytical skills for marketing research. His undergraduate studies were completed at Korea University, where he earned a B.S. in Statistics and a B.B.A. in Business Administration. This diverse academic background has shaped his expertise in data-driven marketing and AI applications in consumer behavior.

Experience 👨‍🏫

Dr. Chae has extensive academic experience, currently serving as an Assistant Professor at Soonchunhyang University since 2021. He previously held the same role at Lingnan University, Hong Kong (2018-2021). His prior teaching roles include Instructor at Georgia Institute of Technology (2015-2016) and Teaching Assistant at Korea University (2009). Additionally, he was a Graduate Research Assistant at Georgia Tech (2012-2018), where he contributed to multiple high-impact research projects. His teaching portfolio includes courses in International Marketing, Digital Marketing, Research Methods, and Marketing Analytics. Dr. Chae also actively participates in university service, including curriculum development and research exchange committees.

Research Interests 🔬

Dr. Chae’s research centers on digital marketing, AI-driven consumer engagement, advertising effectiveness, and corporate social responsibility. He investigates consumer behavior in response to AI-powered marketing, the role of context in advertising, and sustainability in consumption. His studies on “real-time” social media messaging, AI assistants’ human-likeness, and corporate social responsibility have been published in top-tier journals. His ongoing projects explore AI’s influence on luxury product choices, gendered AI perception, and vaccine messaging strategies. His work contributes to understanding consumer interactions in an evolving digital landscape.

Awards & Recognitions 🏅

Dr. Chae has received numerous accolades for his research, including the Marketing Science Institute (MSI) Research Grant (#4-1986) and the Best Paper Award in the Brand Track at the Summer AMA Conference. His work has been featured in MSI Webinar Series, showcasing its impact on marketing practice. Additionally, he secured competitive faculty research grants, such as the Faculty Start-up Fund at Soonchunhyang University (KRW 12M) and Faculty Research Grant at Lingnan University (HK$12K). His research has also been supported by the Dean’s Innovation Fund at Georgia Tech and the Academic Venture Fund for Sustainability Research.

Publications 📚