Gokhan Yildirim | Marketing analytics | Best Researcher Award

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Dr. Gokhan Yildirim | Marketing analytics | Best Researcher Award

Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, specializing in marketing analytics and return on investment. His expertise spans digital marketing, long-term marketing effectiveness, and customer mindset metrics. With a strong foundation in applied time series econometrics and machine learning, he has made significant contributions to the field of marketing science. Yildirim has held academic positions at Lancaster University and has been a visiting researcher at Tilburg University. His research has been widely published in top-tier journals, influencing both academia and industry.

Profile

Education 🎓

Gokhan Yildirim earned his PhD in Business Administration and Quantitative Methods from Universidad Carlos III de Madrid (UC3M) in 2012, with a dissertation on marketing dynamics. His academic journey began with a BA in Business Administration (1999–2003) and an MSc in Quantitative Methods (2003–2006) from Marmara University, Istanbul. He also conducted research as a visiting scholar at Tilburg University, Netherlands, further strengthening his expertise in marketing analytics and econometrics.

Experience 👨‍🏫

Yildirim has been an Associate Professor of Marketing at Imperial College Business School since 2019, following his tenure as an Assistant Professor from 2016 to 2019. Before that, he was an Assistant Professor of Marketing Analytics at Lancaster University (2012–2016). His industry collaborations focus on marketing resource allocation, customer analytics, and data-driven decision-making. His research integrates econometric modeling and machine learning to optimize marketing strategies and enhance business performance.

Research Interests 🔬

Yildirim’s research centers on return on marketing investment, digital marketing effectiveness, and customer mindset metrics. He applies advanced econometric and machine learning techniques to analyze marketing resource allocation and long-term advertising impacts. His work explores how marketing strategies influence consumer behavior and business growth, contributing to both academic literature and real-world marketing practices

Awards & Recognitions 🏅

Yildirim has received several prestigious awards, including the 2017–2018 Gary Lilien ISMS-MSI-EMAC Practice Prize for his work on multichannel marketing at L’Occitane. He has also secured multiple research grants, such as the Wharton Customer Analytics Initiative (2015–2016) and the Spanish Ministry of Science and Innovation grants (2012–2018). His contributions have been recognized through funding from AiMark and other leading research bodies, further cementing his influence in marketing analytics.

Publications đź“š

Myoung-Jin Chae | Digital Marketing | Best Researcher Award

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Dr. Myoung-Jin Chae | Digital Marketing | Best Researcher Award

Myoung-Jin Chae is an Assistant Professor of Marketing at Soonchunhyang University, Korea. Previously, he was an Assistant Professor at Lingnan University, Hong Kong. His expertise spans digital marketing, AI-driven consumer engagement, and sustainable consumption. He holds a Ph.D. in Management (Marketing) from Georgia Institute of Technology, an M.A. in Statistics from Columbia University, and dual B.S./B.B.A. degrees from Korea University. His research focuses on advertising, corporate social responsibility, and social justice in marketing. Dr. Chae has published extensively in high-impact journals such as the Journal of Business Research and Journal of Interactive Marketing. His contributions have earned recognition, including a Marketing Science Institute Research Grant and a Best Paper Award at the Summer AMA Conference. Beyond academia, he serves on editorial boards and reviews for top marketing journals.

Profile

Education 🎓

Dr. Myoung-Jin Chae earned his Ph.D. in Management (Marketing) from Georgia Institute of Technology’s Scheller College of Business in 2018, where he researched advertising context management. His dissertation was supervised by Dr. Omar Rodriguez-Vila, alongside a distinguished committee. Prior to his doctorate, he obtained an M.A. in Statistics from Columbia University, equipping him with strong analytical skills for marketing research. His undergraduate studies were completed at Korea University, where he earned a B.S. in Statistics and a B.B.A. in Business Administration. This diverse academic background has shaped his expertise in data-driven marketing and AI applications in consumer behavior.

Experience 👨‍🏫

Dr. Chae has extensive academic experience, currently serving as an Assistant Professor at Soonchunhyang University since 2021. He previously held the same role at Lingnan University, Hong Kong (2018-2021). His prior teaching roles include Instructor at Georgia Institute of Technology (2015-2016) and Teaching Assistant at Korea University (2009). Additionally, he was a Graduate Research Assistant at Georgia Tech (2012-2018), where he contributed to multiple high-impact research projects. His teaching portfolio includes courses in International Marketing, Digital Marketing, Research Methods, and Marketing Analytics. Dr. Chae also actively participates in university service, including curriculum development and research exchange committees.

Research Interests 🔬

Dr. Chae’s research centers on digital marketing, AI-driven consumer engagement, advertising effectiveness, and corporate social responsibility. He investigates consumer behavior in response to AI-powered marketing, the role of context in advertising, and sustainability in consumption. His studies on “real-time” social media messaging, AI assistants’ human-likeness, and corporate social responsibility have been published in top-tier journals. His ongoing projects explore AI’s influence on luxury product choices, gendered AI perception, and vaccine messaging strategies. His work contributes to understanding consumer interactions in an evolving digital landscape.

Awards & Recognitions 🏅

Dr. Chae has received numerous accolades for his research, including the Marketing Science Institute (MSI) Research Grant (#4-1986) and the Best Paper Award in the Brand Track at the Summer AMA Conference. His work has been featured in MSI Webinar Series, showcasing its impact on marketing practice. Additionally, he secured competitive faculty research grants, such as the Faculty Start-up Fund at Soonchunhyang University (KRW 12M) and Faculty Research Grant at Lingnan University (HK$12K). His research has also been supported by the Dean’s Innovation Fund at Georgia Tech and the Academic Venture Fund for Sustainability Research.

Publications đź“š