Arti Jha | Artificial Intelligence | Best Researcher Award

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Ms Arti Jha |Ā Ā Artificial Intelligence |Ā Ā Best Researcher AwardĀ 

 

Senior Research Fellow atĀ Birla Institute of Technology and Science, Pilani,Ā India

 

šŸ“š šŸ‘©ā€šŸ’» Arti Jha is a Senior Research Fellow at BITS Pilani, specializing in machine learning, natural language processing, statistics, game theory, and deep learning. Currently pursuing a PhD in Web Intelligence and Social Computing, she focuses on AI-enabled design of optimal advertisement campaign strategies in collaboration with CommerceIQ, Bangalore. With industry experience at CommerceIQ, she develops predictive models for e-commerce platforms. Arti holds a BTech-MTech dual degree from the Centre for Converging Technologies, University of Rajasthan. Her research spans object detection, machine learning, and teaching roles as a TA at BITS Pilani.

Professional Profile:

 

Education šŸŽ“

PhD Candidate in Web Intelligence and Social Computing, BITS Pilani, Pilani, India, Feb 2022 – Present.

BTech-MTech Dual Degree, Centre for Converging Technologies, University of Rajasthan, Aug 2015 – Jul 2020. Cumulative GPA: 3.8/4.00.

Research Focus šŸ”¬

Arti Jha’s research focuses on several key areas in the realm of artificial intelligence and data science. She specializes in machine learning šŸ¤–, natural language processing šŸ“œ, statistics šŸ“Š, game theory šŸŽ², and deep learning šŸ§ . Her work spans from optimizing e-commerce advertising campaigns using advanced machine learning techniques to developing reinforcement learning strategies for real-time bidding in digital marketing. With a strong foundation in both theoretical research and practical applications, Arti contributes actively to the fields of AI-enabled advertisement strategies, predictive modeling, and algorithmic optimizations aimed at enhancing business intelligence and decision-making processes in digital platforms.

Professional Experience šŸ’¼

  • Senior Research Fellow, BITS-CommerceIQ Collaboration Project, BITS Pilani, Pilani, India, Feb 2022 – Present.
  • Designing optimal and targeted ad campaign strategies on e-commerce platforms.
  • Developing prediction models for optimizing ad campaigns on Amazon.
  • Working on interpretable and explainable AI models.
  • Industry Experience at CommerceIQ, Bangalore, India.

Research Experience šŸ“Š

  • Research Scholar, BITS Pilani, Pilani, India, Feb 2022 – Present.
  • Building algorithmic campaign optimizers.
  • Implementing multi-stage campaign classification and clustering models.
  • Designing explainable models for risk-averse modeling.
  • Project Trainee, Indian Space Research Organisation (ISRO), RRSC Jodhpur, India, Aug 2019 – Apr 2020.
  • Thesis on Object Detection using Satellite Images.
  • Data Analysis Intern, Robotics And Machine Analytics Lab (RAMAN), MNIT Jaipur, India, Mar 2019 – May 2019.
  • Developed a Movie Recommendation System.

Academic Experience šŸ“š

  • Teaching Assistant, BITS Pilani, Pilani, India.
  • C Programming (Feb 2022 – Dec 2023).
  • Data Warehousing (Jan 2024 – Present).

Publications:Ā