Guneet Kaur Nagpal | Marketing Psychology | Innovative Research Award

Published on by Cognitive Scientist Awards

Innovative Research Award

Guneet Kaur Nagpal
Western University

Guneet Kaur Nagpal
Affiliation Western University
Country Canada
Scopus ID 60737330800
Documents 6
Citations 4
h-index 1
Subject Area Marketing Psychology
Event International Cognitive Scientist Awards
ORCID 0000-0002-9362-9013

Guneet Kaur Nagpal, affiliated with Western University in Canada, has established a developing research profile within the domain of Marketing Psychology. Her academic work focuses on understanding consumer behaviour, psychological influences on decision-making, and contemporary marketing strategies that integrate behavioural science principles. Through scholarly publications and participation in academic research activities, she contributes to the growing body of knowledge connecting psychology and marketing research.[1]

Abstract

This article presents an academic overview of Guneet Kaur Nagpal and evaluates her suitability for recognition through the Innovative Research Award. The assessment is based on publicly available scholarly indicators, publication activity, citation metrics, and professional engagement within Marketing Psychology. The researcher demonstrates an emerging contribution to understanding consumer behaviour and psychological processes that influence marketing outcomes. Her scholarly profile reflects ongoing participation in research and academic dissemination activities.[1]

Keywords

Marketing Psychology, Consumer Behaviour, Behavioural Science, Consumer Decision Making, Academic Research, Research Impact, Marketing Strategy, Cognitive Processes, Consumer Insights, Innovative Research Award

Introduction

Marketing Psychology represents an interdisciplinary field that integrates psychological theories with marketing practices to better understand consumer choices and behavioural patterns. Researchers in this area examine cognitive, emotional, and social influences that shape purchasing decisions. Guneet Kaur Nagpal’s academic interests align with these objectives, contributing to the advancement of evidence-based marketing research and behavioural analysis.[2]

Research Profile

The research profile of Guneet Kaur Nagpal reflects a developing academic trajectory focused on marketing and behavioural sciences. According to indexed scholarly databases, the researcher has produced six documented publications and accumulated citations from the academic community. These indicators demonstrate active participation in scholarly communication and contribution to specialised research topics within marketing psychology.[1]

Research Contributions

  • Investigation of consumer behaviour and decision-making processes.
  • Application of psychological principles to marketing research.
  • Contribution to behavioural science discussions relevant to modern marketing.
  • Participation in academic publication and knowledge dissemination activities.

Publications

The researcher has authored and co-authored scholarly works indexed within academic databases. These publications contribute to discussions concerning marketing behaviour, consumer engagement, and related psychological frameworks. Published research outputs provide evidence of active involvement in academic inquiry and dissemination.[1]

Research Impact

Research impact may be evaluated through publication output, citation performance, and scholarly visibility. Current bibliometric indicators show six indexed documents, four citations, and an h-index of one. While these metrics represent an early-stage research profile, they demonstrate measurable academic engagement and provide a foundation for future scholarly growth.[1]

Award Suitability

Based on available academic indicators, Guneet Kaur Nagpal demonstrates characteristics aligned with the objectives of the Innovative Research Award. Her contributions to Marketing Psychology, publication record, and commitment to scholarly research support consideration for recognition. The interdisciplinary nature of her work reflects the award’s emphasis on innovation, knowledge development, and emerging academic achievement.[3]

Conclusion

Guneet Kaur Nagpal represents an emerging researcher contributing to the field of Marketing Psychology through scholarly publications and behavioural research perspectives. Her academic profile demonstrates engagement with contemporary marketing challenges and consumer behaviour analysis. Recognition through the Innovative Research Award would acknowledge these contributions while encouraging continued scholarly advancement and interdisciplinary research excellence.

References

  1. Elsevier. (n.d.). Scopus author details: Guneet Kaur Nagpal, Author ID 60737330800. Scopus.
    https://www.scopus.com/pages/authors/60737330800
  2. American Psychological Association. (n.d.). Consumer psychology and behavioural research.
    https://www.apa.org
  3. International Cognitive Scientist Awards. (n.d.). Award criteria and evaluation framework.
    https://cognitivescientist.org/
  4. DOI Foundation. (n.d.). Digital Object Identifier System.
    https://doi.org/10.1016/j.jbusres.2020.01.001