Hsiao Peng Wei | E-Learning | Best Researcher Award

Dr. Hsiao Peng Wei | E-Learning | Best Researcher Award

Hsiao Peng Wei is a lecturer at the Faculty of Art and Design, Macao Polytechnic University, specializing in interactive design, digital experiences, and cultural sustainability. He holds a Ph.D. in Design from Yunlin University of Science and Technology, Taiwan, where he also served as a research assistant on several national and industry-academic projects. During his doctoral studies, he was an exchange researcher at Universiti Tunku Abdul Rahman in Malaysia, contributing to virtual 3D environment projects. Previously, he held a faculty position at Macau University of Science and Technology. Hsiao has led multiple funded research projects focused on sustainability, digital heritage, and learning technologies. His interdisciplinary work has been recognized with numerous awards and international collaborations. A prolific academic, he has published in SSCI, Scopus, and EI-indexed journals, with 183 citations. His pedagogical contributions extend to mentoring students in award-winning design competitions across the Greater Bay Area.

Profile

Education 🎓

Hsiao Peng Wei completed his Ph.D. in Design from Yunlin University of Science and Technology, Taiwan, in 2018. His doctoral studies emphasized interactive media and digital integration with cultural contexts, during which he collaborated internationally as an exchange scholar at Universiti Tunku Abdul Rahman in Malaysia. There, he engaged in immersive virtual 3D environment research. In addition to his doctoral education, he gained practical experience assisting in five research projects — including three national science and technology projects and two industry-academic partnerships — that shaped his methodological approach and interdisciplinary perspective. His educational path laid a strong foundation for future teaching and research endeavors in digital art, e-learning systems, and cultural heritage. This academic background also led him to assume an editorial role in reputed international conferences and journals, further strengthening his position in the global academic community.

Experience 👨‍🏫

Dr. Hsiao Peng Wei has over a decade of academic and research experience in design and digital innovation. Currently a lecturer at Macao Polytechnic University, he teaches digital experience and interactive design courses. Prior to this, he served as an assistant professor at Macau University of Science and Technology, contributing to research and teaching in the Faculty of Humanities and Arts. His career highlights include leading major funded projects on sustainability, intangible cultural heritage, and digital learning. He has collaborated with international academic institutions like Universiti Tunku Abdul Rahman and the Guangzhou Academy of Fine Arts, as well as industry partners such as Chazence Technology and the Chinese Academy of Forestry. His leadership extends beyond teaching — he has mentored student teams to success in regional and international competitions and plays active roles in academic peer review and professional associations in Taiwan and Macao.

Awards & Recognitions 🏅

Hsiao Peng Wei has received multiple awards recognizing his academic and creative excellence. He is a seven-time recipient of the international Best Paper Award in design and interactive learning conferences. His research article, published in Interactive Learning Environments, ranked in the top 5% of the Education & Educational Research field. He has guided student teams to win prominent accolades, including the Copywriting Award in the 2023 Greater Bay Area Branding Design Competition, and Champion in the 2023 Carbon Neutral City Creative Competition. He serves as a reviewer for Asia Pacific Viewpoint (SSCI, Q1) and IASDR, reflecting his standing in the scholarly community. He is a director at the Macao International Art and Health Association and a member of the Taiwan Amoeba Design Association. These recognitions demonstrate his consistent contributions to digital design innovation, sustainability, and cultural integration.

Research Interests 🔬

Dr. Hsiao’s research revolves around interactive design, digital experience, and cultural heritage preservation through technology. He integrates e-learning, multimedia, and gamified platforms with traditional cultural content to promote sustainability and heritage awareness. His recent focus includes blending health, sports, and sustainability into immersive digital learning environments. As the principal investigator, he leads projects such as the FDCT-funded study on surplus food and service design in Macau, a university-funded project on digital art applications for intangible heritage, and the LOHAS digital community revitalization initiative. His work bridges academic research, real-world impact, and interdisciplinary collaboration, involving institutions like the Chinese Academy of Forestry and Chazence Technology. He leverages interactive digital tools to enhance cultural storytelling, educational outcomes, and environmental consciousness, aligning his work with global goals for sustainable development and creative innovation

Publications
  • Integrating Sustainable Concepts into Blended Learning and Interactive Game System Design

    Engineering Proceedings
    2025-05 | Journal article | Author
    CONTRIBUTORS: HSiAO; Zheng-Qing Wang
  • Hsiao, P. W., Wang, Z. Q. (2025). Integrating Sustainable Concepts into Blended
    Learning and Interactive Game System Design, Engineering Proceedings, 92(1), 59;
    https://doi.org/10.3390/engproc2025092059. (Scopus, IF:0.7, CiteScore:0.9).
  • Hsiao, P. W., Kong, L. Q., Ye, Y. L. (2024). Interactive Game Experience: A preliminary
    investigation of the impact of virtual reality on exercise rehabilitation
    behaviors, Interactive
  • Xu, S., Hsiao, P. W., Li C., and Zhang J. Y. (2024). Delicious Cyber Ghost: Using
    Pepper’s Ghost in Computer-Aided Design to Enhance Cantonese Morning Tea
    Education, Engineering Proceedings, 74(1),
    78. https://doi.org/10.3390/engproc2024074078. (Scopus, IF:0.7, CiteScore:0.9).
  • Su, Y., Hsiao, P. W., Fan, K. K. (2023). Investigating the relationship between users’
    behavioral intentions and learning effects of VR system for sustainable tourism
    development, Sustainability, 15 (9), 7277. DOI:https://doi.org/10.3390/su15097277.
    (SCI & SSCI, Q2, IF:3.9, CiteScore:5.8) (Scopus).
  • Luo Y. J., Hsiao, P. W. (2023). Design of interactive learning materials with concept
    of sustainability integrated into Macau Drunken Dragon Dance, Engineering
    Proceedings, 38(1), 12, 1-6. DOI: https://doi.org/10.3390/engproc2023038012.
    (Scopus, IF:0.7, CiteScore:0.9).
  • Hsiao, P. W., Su, C. H. (2021). A Study on the Impact of STEAM Education for
    Sustainable Development Courses and Its Effects on Student Motivation and
    Learning, Sustainability, 13 (7), 3772. DOI:
    https://doi.org/10.3390/su13073772. (SCI & SSCI, Q2, IF:3.8,
    CiteScore:5.8) (Scopus).

Myoung-Jin Chae | Digital Marketing | Best Researcher Award

Dr. Myoung-Jin Chae | Digital Marketing | Best Researcher Award

Myoung-Jin Chae is an Assistant Professor of Marketing at Soonchunhyang University, Korea. Previously, he was an Assistant Professor at Lingnan University, Hong Kong. His expertise spans digital marketing, AI-driven consumer engagement, and sustainable consumption. He holds a Ph.D. in Management (Marketing) from Georgia Institute of Technology, an M.A. in Statistics from Columbia University, and dual B.S./B.B.A. degrees from Korea University. His research focuses on advertising, corporate social responsibility, and social justice in marketing. Dr. Chae has published extensively in high-impact journals such as the Journal of Business Research and Journal of Interactive Marketing. His contributions have earned recognition, including a Marketing Science Institute Research Grant and a Best Paper Award at the Summer AMA Conference. Beyond academia, he serves on editorial boards and reviews for top marketing journals.

Profile

Education 🎓

Dr. Myoung-Jin Chae earned his Ph.D. in Management (Marketing) from Georgia Institute of Technology’s Scheller College of Business in 2018, where he researched advertising context management. His dissertation was supervised by Dr. Omar Rodriguez-Vila, alongside a distinguished committee. Prior to his doctorate, he obtained an M.A. in Statistics from Columbia University, equipping him with strong analytical skills for marketing research. His undergraduate studies were completed at Korea University, where he earned a B.S. in Statistics and a B.B.A. in Business Administration. This diverse academic background has shaped his expertise in data-driven marketing and AI applications in consumer behavior.

Experience 👨‍🏫

Dr. Chae has extensive academic experience, currently serving as an Assistant Professor at Soonchunhyang University since 2021. He previously held the same role at Lingnan University, Hong Kong (2018-2021). His prior teaching roles include Instructor at Georgia Institute of Technology (2015-2016) and Teaching Assistant at Korea University (2009). Additionally, he was a Graduate Research Assistant at Georgia Tech (2012-2018), where he contributed to multiple high-impact research projects. His teaching portfolio includes courses in International Marketing, Digital Marketing, Research Methods, and Marketing Analytics. Dr. Chae also actively participates in university service, including curriculum development and research exchange committees.

Research Interests 🔬

Dr. Chae’s research centers on digital marketing, AI-driven consumer engagement, advertising effectiveness, and corporate social responsibility. He investigates consumer behavior in response to AI-powered marketing, the role of context in advertising, and sustainability in consumption. His studies on “real-time” social media messaging, AI assistants’ human-likeness, and corporate social responsibility have been published in top-tier journals. His ongoing projects explore AI’s influence on luxury product choices, gendered AI perception, and vaccine messaging strategies. His work contributes to understanding consumer interactions in an evolving digital landscape.

Awards & Recognitions 🏅

Dr. Chae has received numerous accolades for his research, including the Marketing Science Institute (MSI) Research Grant (#4-1986) and the Best Paper Award in the Brand Track at the Summer AMA Conference. His work has been featured in MSI Webinar Series, showcasing its impact on marketing practice. Additionally, he secured competitive faculty research grants, such as the Faculty Start-up Fund at Soonchunhyang University (KRW 12M) and Faculty Research Grant at Lingnan University (HK$12K). His research has also been supported by the Dean’s Innovation Fund at Georgia Tech and the Academic Venture Fund for Sustainability Research.

Publications 📚