Mr. Sergio Alloza | Psychology | Best Research Article Award

Sergio Alloza is a video games psychologist, researcher, and game designer based in Barcelona, whose work bridges the fields of psychology, gaming, and education. He holds a degree in Psychology from the University of Barcelona and a master’s in Research Psychology from UNED, combining academic expertise with a deep understanding of human behavior in digital environments. As the founder of Psycogaming, he specializes in psychological analysis of video games, player engagement, and motivation, providing consultancy to game studios on narrative design, mechanics, and gamification. His professional experience includes serving as Senior Researcher and Research Lead at the GECON.es Foundation, where he led major European projects such as MEGASKILLS, VERSA, and INSSPIRE, focusing on the development of soft skills through interactive media. His research interests revolve around gamification, experimental psychology, and the cognitive and emotional impacts of gaming. With strong technical and interpersonal skills in leadership, teamwork, and critical thinking, he has conducted large-scale experiments across multiple countries and collaborated with international teams. Recognized for his contributions to game psychology and innovation, Sergio has received invitations to speak at conferences and publish numerous papers and outreach articles. His career reflects a commitment to integrating science, design, and education to enhance human potential through gaming.