Quanying Lu | Forecasting | Best Researcher Award

Dr. Quanying Lu | Forecasting | Best Researcher Award

Dr. Quanying Lu is an Associate Professor at Beijing University of Technology, specializing in energy economics, forecasting, and systems engineering. šŸŽ“ She completed her Ph.D. at the University of Chinese Academy of Sciences and has published 30+ papers in top journals, including Nature Communications and Energy Economics. šŸ“š She has held postdoctoral and research positions in prestigious institutions and actively contributes to policy research. šŸŒ

Profile

Education šŸŽ“

  • Ph.D. (2017-2020): University of Chinese Academy of Sciences, School of Economics and Management, supervised by Prof. Shouyang Wang.
  • M.Sc. (2014-2017): International Business School, Shaanxi Normal University, supervised by Prof. Jian Chai.
  • B.Sc. (2010-2014): International Business School, Shaanxi Normal University, Department of Economics and Statistics.

Experience šŸ‘Øā€šŸ«

  • Associate Professor (06/2022–Present), Beijing University of Technology, supervising Ph.D. students.
  • Postdoctoral Fellow (07/2020–05/2022), Academy of Mathematics and Systems Science, Chinese Academy of Sciences.
  • Research Assistant (08/2018–10/2018), Department of Management Sciences, City University of Hong Kong.

Awards & Recognitions šŸ…

  • Outstanding Young Talent, Phoenix Plan, Chaoyang District, Beijing (2024).
  • Young Scholar of Social Computing, CAAI-BDSC (2024).
  • Young Scholar of Forecasting Science, Frontier Forum on Forecasting Science (2024).
  • Young Elite Scientists Sponsorship, BAST (2023).
  • Excellent Mentor, China International “Internet Plus” Innovation Competition (2023).

Research Interests šŸ”¬

Dr. Lu specializes in energy economics, environmental policy analysis, economic forecasting, and systems engineering. šŸ“Š Her research addresses crude oil price dynamics, carbon reduction strategies, and financial market interactions. šŸ’” She integrates machine learning with forecasting models, contributing to sustainable energy and environmental policies. šŸŒ

PublicationsĀ 

[1] Liang, Q., Lin, Q., Guo, M., Lu, Q., Zhang, D. Forecasting crude oil prices: A
Gated Recurrent Unit-based nonlinear Granger Causality model. International
Review of Financial Analysis, 2025, 104124.
[2] Wang, S., Li, J., Lu, Q. (2024) Optimization of carbon peaking achieving paths in
Chinas transportation sector under digital feature clustering. Energy, 313,133887
[3] Yang, B., Lu, Q.*, Sun, Y., Wang, S., & Lai, K. K. Quantitative evaluation of oil
price fluctuation events based on interval counterfactual model (in Chinese).
Systems Engineering-Theory & Practice, 2023, 43(1):191-205.
[4] Lu, Q.*, Shi, H., & Wang, S. Estimating the shock effect of ā€œBlack Swanā€ and
ā€œGray Rhinoā€ events on the crude oil market: the GSI-BN research framework (in
Chinese). China Journal of Econometrics, 2022, 1(2): 194-208.
[5] Lu, Q., Duan, H.*, Shi, H., Peng, B., Liu, Y., Wu, T., Du, H., & Wang, S*. (2022).
Decarbonization scenarios and carbon reduction potential for China’s road
transportation by 2060. npj Urban Sustainability, 2: 34. DOI:
https://www.nature.com/articles/s42949-022-000.
[6] Lu, Q., Sun, Y.*, Hong, Y., Wang, S. (2022). Forecasting interval-valued crude
oil prices via threshold autoregressive interval models. Quantitative Finance,
DOI: 10.1080/14697688.2022.2112065
Page 3 / 6
[7] Guo, Y., Lu, Q.*, Wang, S., Wang, Q. (2022). Analysis of air quality spatial
spillover effect caused by transportation infrastructure. Transportation Research
Part D: Transport & Environment, 108, 103325.
[8] Wei, Z., Chai, J., Dong, J., Lu, Q. (2022). Understanding the linkage-dependence
structure between oil and gas markets: A new perspective. Energy, 257, 124755.
[9] Chai, J., Zhang, X.*, Lu, Q., Zhang, X., & Wang, Y. (2021). Research on
imbalance between supply and demand in China’s natural gas market under the
double -track price system. Energy Policy, 155, 112380.
[10]Lu, Q., Sun, S., Duan, H.*, & Wang, S. (2021). Analysis and forecasting of crude
oil price based on the variable selection-LSTM integrated model. Energy
Informatics, 4 (Suppl 2):47.
[11]Shi, H., Chai, J.*, Lu, Q., Zheng, J., & Wang, S. (2021). The impact of China’s
low-carbon transition on economy, society and energy in 2030 based on CO2
emissions drivers. Energy, 239(1):122336, DOI: 10.1016/j.energy.2021.122336.
[12]Jiang, S., Li, Y., Lu, Q., Hong, Y., Guan, D.*, Xiong, Y., & Wang, S.* (2021).
Policy assessments for the carbon emission flows and sustainability of Bitcoin
blockchain operation in China. Nature Communications, 12(1), 1-10.
[13]Jiang, S., Li Y., Lu, Q., Wang, S., & Wei, Y*. (2021). Volatility communicator or
receiver? Investigating volatility spillover mechanisms among Bitcoin and other
financial markets. Research in International Business and Finance,
59(4):101543.
[14]Lu, Q., Li, Y., Chai, J., & Wang, S.* (2020). Crude oil price analysis and
forecasting :A perspective of ā€œnew triangleā€. Energy Economics, 87, 104721.
DOI: 10.1016/j.eneco.2020.104721.
[15]Chai, J., Shi, H.*, Lu, Q., & Hu, Y. (2020). Quantifying and predicting the
Water-Energy-Food-Economy-Society-Environment Nexus based on Bayesian
networks – a case study of China. Journal of Cleaner Production, 256, 120266.
DOI: 10.1016/j.jclepro.2020.120266.
[16]Lu, Q., Chai, J., Wang, S.*, Zhang, Z. G., & Sun, X. C. (2020). Potential energy
conservation and CO2 emission reduction related to China’s road transportation.
Journal of Cleaner Production, 245, 118892. DOI:
10.1016/j.jclepro.2019.118892.
[17]Chai, J., Lu, Q.*, Hu, Y., Wang, S., Lai, K. K., & Liu, H. (2018). Analysis and
Bayes statistical probability inference of crude oil price change point.
Technological Forecasting & Social Change, 126, 271-283.
[18]Chai, J., Lu, Q.*, Wang, S., & Lai, K. K. (2016). Analysis of road transportation
consumption demand in China. Transportation Research Part D: Transport &
Environment, 2016, 48:112-124.

 

Gokhan Yildirim | Marketing analytics | Best Researcher Award

Dr. Gokhan Yildirim | Marketing analytics | Best Researcher Award

Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, specializing in marketing analytics and return on investment. His expertise spans digital marketing, long-term marketing effectiveness, and customer mindset metrics. With a strong foundation in applied time series econometrics and machine learning, he has made significant contributions to the field of marketing science. Yildirim has held academic positions at Lancaster University and has been a visiting researcher at Tilburg University. His research has been widely published in top-tier journals, influencing both academia and industry.

Profile

Education šŸŽ“

Gokhan Yildirim earned his PhD in Business Administration and Quantitative Methods from Universidad Carlos III de Madrid (UC3M) in 2012, with a dissertation on marketing dynamics. His academic journey began with a BA in Business Administration (1999–2003) and an MSc in Quantitative Methods (2003–2006) from Marmara University, Istanbul. He also conducted research as a visiting scholar at Tilburg University, Netherlands, further strengthening his expertise in marketing analytics and econometrics.

Experience šŸ‘Øā€šŸ«

Yildirim has been an Associate Professor of Marketing at Imperial College Business School since 2019, following his tenure as an Assistant Professor from 2016 to 2019. Before that, he was an Assistant Professor of Marketing Analytics at Lancaster University (2012–2016). His industry collaborations focus on marketing resource allocation, customer analytics, and data-driven decision-making. His research integrates econometric modeling and machine learning to optimize marketing strategies and enhance business performance.

Research Interests šŸ”¬

Yildirim’s research centers on return on marketing investment, digital marketing effectiveness, and customer mindset metrics. He applies advanced econometric and machine learning techniques to analyze marketing resource allocation and long-term advertising impacts. His work explores how marketing strategies influence consumer behavior and business growth, contributing to both academic literature and real-world marketing practices

Awards & Recognitions šŸ…

Yildirim has received several prestigious awards, including the 2017–2018 Gary Lilien ISMS-MSI-EMAC Practice Prize for his work on multichannel marketing at L’Occitane. He has also secured multiple research grants, such as the Wharton Customer Analytics Initiative (2015–2016) and the Spanish Ministry of Science and Innovation grants (2012–2018). His contributions have been recognized through funding from AiMark and other leading research bodies, further cementing his influence in marketing analytics.

Publications šŸ“š