Xiuwei Zhang | Psychology | Best Researcher Award

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 Dr. Xiuwei Zhang | Psychology | Best Researcher Award

Xiuwei Zhang, PhD, is a researcher at Hefei University of Technology, specializing in traffic behavior and psychology. She holds a doctoral degree from Hefei University of Technology, where her work focuses on improving traffic safety through behavioral psychology methods. Zhang’s research addresses critical issues such as driver behavioral changes and children’s perception of street crossing hazards. She is deeply involved in advancing traffic safety by understanding how people interact with traffic environments, with an emphasis on psychological cognition. Zhang has also contributed significantly to the field through several published papers and patents, aiming to enhance both driver and pedestrian safety. With an established academic career and passion for traffic psychology, Zhang aims to provide actionable solutions to improve road safety globally.

Profile

Education 🎓

Xiuwei Zhang completed her undergraduate studies at Qingdao University of Science and Technology. She pursued her master’s and doctoral degrees at Hefei University of Technology, where she focused on traffic behavior and psychology. During her time at Hefei, Zhang developed a deep understanding of how psychological factors influence road safety, particularly in the context of driver behavior and children’s traffic hazard perception. Her academic training has allowed her to integrate cognitive psychology with transportation safety, paving the way for innovative solutions to reduce traffic-related accidents. Zhang’s educational background in this interdisciplinary field has made her a strong proponent of using behavioral psychology to improve urban traffic environments, with her research significantly contributing to traffic safety science.

Experience 👨‍🏫

Xiuwei Zhang has experience conducting impactful research on traffic psychology at Hefei University of Technology, where she has worked on driver behavior, risk perception, and children’s safety while crossing streets. She contributed to multiple key projects, such as the optimization of urban road intersections using intelligent detection and the evolution of driver’s risk perception in co-driving vehicles. Zhang participated in developing local and national standards, such as the “Evaluation Standard for Driver Takeover Ability of Autonomous Vehicles.” Her patents include solutions for assessing and preventing conflicts between human-vehicle interactions in signal intersections. Additionally, Zhang’s academic role extends to reviewing papers for Transportation Research Part F: Traffic Psychology and Behavior. She is an active participant in cutting-edge research projects, such as the National Natural Science Foundation of China and Anhui Province’s housing and urban development projects, focusing on making roads safer through innovative traffic designs and behavioral analysis.

Research Interests 🔬

Xiuwei Zhang’s research focuses on traffic behavior and psychology, with particular attention to driver behavior, children’s traffic safety, and cognitive biases in road environments. Her work aims to enhance the perception of road hazards, particularly among children, and to improve road safety through behavioral psychology techniques. One of her significant contributions is the study of children’s perception of street-crossing risks under visually occluded conditions, providing valuable insights into how environmental factors impact traffic behavior. Zhang’s research on driver behavior changes, particularly in co-driving scenarios with automated vehicles, seeks to develop better risk perception strategies to improve safety on the roads. Her interdisciplinary approach integrates traffic safety with cognitive science, making her work influential in both the practical and theoretical aspects of traffic safety. Zhang’s innovations also extend to the design of intelligent traffic systems and road intersections, contributing to the future of urban road safety in smart cities.

Awards & Recognitions 🏅

Xiuwei Zhang has received several prestigious awards and honors during her academic career, including the “Outstanding Graduate of the School Class of 2024” and multiple scholarships, such as the School Second Class Scholarship for the 2022-2023 academic year. Her excellence as a volunteer was recognized when she was named the “Outstanding Red Cross Volunteer” of Qingdao West Coast New District in 2018. Zhang’s consistent academic achievements are highlighted by her scholarships across multiple years and her significant contributions as a member of the Auto Traffic College Institute Graduate Student Association. These accolades reflect her dedication to research, teaching, and community service. Zhang’s awards demonstrate her potential as a leader in traffic safety research and behavioral psychology, highlighting her academic excellence and contributions to improving road safety.

Publications 📚

Grit Hein | Social Neuroscience | Best Paper Award

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prof. Grit Hein | Social Neuroscience | Best Paper Award

 

Universität Würzburg, Germany

Profile

Education

She studied Psychology at Humboldt-University in Berlin, Germany, and City College in New York, USA, completing her diploma in 1999 with a grade of “very good.” She earned her doctorate in 2002 at the Max-Planck-Institute for Human Cognitive and Brain Sciences in Leipzig and Humboldt-University in Berlin. Her academic and professional career progressed through various prestigious positions. In 2002, she began as a research associate at MRC Cambridge, UK, and the University Hospital Frankfurt/M. She then received a DFG-Research Stipend in 2006, conducting research at the Helen Wills Neuroscience Institute, University of Berkeley, USA. In 2008, she was awarded the Society-in-Science Stipend and became a Principal Investigator in an independent research project at the University of Zürich, Switzerland. She completed her habilitation and obtained her Venia Legendi in Psychology at Goethe-University Frankfurt/M. in 2014. She later served as a Senior Lecturer at the University of Bern, Switzerland, in 2015. In 2017, she was appointed as a Heisenberg Professor at JMU Würzburg, where she continued to advance her research. In 2021, she became a Professor of Translational Social Neuroscience at JMU Würzburg and a Steering Committee Member of the Research Training Group RTG 2660, working alongside Professor Dr. Matthias Gamer in Psychology.

Work experience

Since 2024, she has served as the President of the European Social and Affective Neuroscience Association (ESCAN) – Special Interest Group Social Neuroscience and as the spokesperson for the Neuroscience section at the Graduate School of Life Sciences (GSLS), JMU. Previously, from 2021 to 2024, she held the position of Vice President of ESCAN. Since 2022, she has been a board member of the China-Competence Center at JMU, and since 2021, she has been an Executive Board and Steering Committee Member of the Research Training Group RTG 2660. Her engagement in the research system extends further, as she has been a board member of ESCAN since 2019 and a member of the mentoring program for young female scientists at UKW, JMU. Additionally, she holds a double affiliation with both the Medical Faculty and the Faculty of Human Science at JMU. Since 2018, she has contributed as a panel member of the Hillary Green Research Fund at the University of Birmingham, a standing member of the dissertation committee at UKW, JMU, and a member of the Degree Subject Committee of the Elite Graduate Program in Translational Neuroscience at JMU. She has also supervised numerous early-career researchers, including Anne Saulin, who completed her PhD in 2023 with magna cum laude and is now a DFG postdoctoral fellow at the University of Birmingham, UK; Marthe Gründahl, who also earned her PhD in 2023 with magna cum laude and is now a consultant at Bain & Company; and Dorothee Bruch, who obtained her MD in 2022 with magna cum laude and is currently practicing as a gynecologist.

She has received several prestigious academic distinctions throughout her career. In 2023, she was honored with an award for her extraordinary contribution to teaching by the Medical Faculty and the President of JMU. In 2015, she was awarded the Heisenberg Fellowship by the German Research Foundation, recognizing her outstanding research achievements. Earlier in her career, she received the Branco-Weiss Fellowship from ETH Zürich in 2008 and the Emmy-Noether Fellowship from the German Research Foundation in 2005, both of which supported her innovative research endeavors.

Publication